Diploma of Social Media Marketing

National Code: 10118NAT NRT Logo


CRICOS Code: 095297C


Through this Diploma, you will not only learn all there is to know about social media, you will build a social media marketing strategy and implementation plan which you can immediately apply to your career and/or business. This course has been designed to assist you to develop your knowledge, skills and expertise in each of these four focus areas. Everything a social media marketer does contributes to one or more of these focus areas. We have tailored each module in this course to give you the tools you need to master these focus areas and set you up for a successful and exciting career in social media marketing.

This course, composed of nationally accredited competencies, will equip you with the knowledge and skills required to perform a range of social media marketing tasks including:

  • Review and evaluate existing business marketing strategies and identify new social media marketing opportunities
  • Analyse and interpret an organisation’s vision, mission, values and objectives, and effectively apply this to the social media marketing strategy
  • Research global social media marketing case studies and emerging trends
  • Understand the benefits and evaluate a range of social media networks and platforms for utilisation by a business or organisation
  • Engage resources to develop effective social media marketing strategies and detailed implementation plans
  • Write and develop engaging content, for blog, email and social media publication, that is consistent with the organisation’s brand identity and objectives
  • Manage a team from development of a social media marketing strategy through to implementation and review
  • Manage a business’ social media, personal brand and email marketing presence effectively, to increase brand awareness and generate revenue
  • Use key performance indicators to monitor and improve social media marketing effectiveness, ensuring activity, budget, and schedule requirements are met
  • Record and present the results and key learnings of a social media marketing strategy to relevant business or organisational stakeholders

Entry Requirements

  • 18 years of age or older
  • Completed an overseas equivalent of Year 12
  • Must meet Student Visa Requirements
  • Proficient in English. International students need an IELTS level of 5.5 overall with at least one individual band no lower than 5.0, or a TOEFL 527 (paper PBT) 46 (computerised).
  • Be able to read and comprehend course requirements.
  • Have an intermediate to advanced level of understanding of computers and the internet

  • 18 years of age or older
  • Satisfactorily completed Year 12 or equivalent
  • Be able to read and comprehend course requirements.
  • Have an intermediate to advanced level of understanding of computers and the internet

Delivery Mode

This course is offered full time face-to-face

This course is offered:

  • Full time face-to-face
  • Blended
  • Online


The requirements of AQF volume of learning for Diploma level qualifications are 1 – 2 years. Total volume of learning for the 10118NAT Diploma of Social Media Marketing is 20 hours per week for 52 weeks including 3 x 10 week terms, 1 x 12- week term and 10 weeks’ holiday.


Fees and charges vary between courses, please contact Australian Vocational Learning Centre directly to know the current course fees.

Recognition of Prior Learning

Recognition of Prior Learning (RPL) and Credit Transfer – Students with prior learning and work experience can apply for Recognition of Prior Learning. Learners who have completed corresponding units of competency and/or units contained within the packaging rules can apply for Credit Transfer.

Assessment Methods

Assessment is progressive through the qualification with multiple assessment tasks to be completed for each unit of competency. Assessment tasks and methods will vary from unit to unit may include a combination of:

  • Role-plays
  • Written examinations
  • Written/Verbal questioning
  • Case studies
  • Practical Projects
  • Research Reports
  • Assignments used to assess required skills and knowledge

Assessment marking system:

  • Satisfactory (S) result: the student’s submitted work satisfies the learning requirements and all competency standards for the unit (in accordance with the National Register www.training.gov.au).
  • Not Yet Satisfactory (NYS) result: the student’s submitted work does not demonstrate their understanding of all competency standards in the unit. If a student receives a ‘not yet satisfactory’ outcome, he or she will receive written feedback from a trainer/assessor, clearly outlining where the gaps are. The student will then be required to rectify these gaps and re-submit their assessment for marking.

Once a student receives a satisfactory result for all required assessment tasks a competent (C) outcome will be awarded for the entire unit. The student must demonstrate their understanding of all competency standards in each unit before receiving a competent outcome.


Information will also be provided to students on further training options available to them to further enhance their skill set including articulation into Higher Education providers.

UniversityQualificationCredit Granted
Southern CrossAssociate Degree of Business8 units, of a total of 16
Bachelor of Business8 units of a total of 24
Bachelor of Business Administration8 units of a total of 24
Australian Institute of Higher EducationBachelor of Accounting6 units, equivalent to 6 months of university study, plus one additional subject
Bachelor of Business6 units, equivalent to 6 months of university study, plus one additional subject

Employment Opportunities

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification are:

  • Content Marketing Manager
  • Social Media Consultant
  • Social Media Manager
  • Social Media Strategist

Course  Structure

To successfully complete the 10118NAT Diploma of Social Media Marketing are required to complete five core units and three elective units of competency consisting of the units as listed below.

Unit CodeUnit Name
SMMBCM501APlan, implement and manage blog and content marketing
SMMMSM502A Plan, implement and manage mainstream social media marketing strategies
SMMNSM503A Plan, implement and manage niche social media marketing strategies
SMMBPB504A Establish and build a strong personal brand in social media
SMMEMS505A Plan, implement and manage email marketing
BSBMKG502 Establish and adjust the marketing mix
BSBMKG507 Interpret market trends and developments
BSBFIM501Manage budgets and financial plans

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Australian Vocational Learning Centre (AVLC) was established in 2009. CEO and owner of AVLC, Neil Chapple, identified a niche in the Vocational Education and Training (VET) marketplace for a quality college that teaches recognised and current skills and knowledge while applying ethical business principles.



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