Diploma of Social Media Marketing

National Code: 10118NAT NRT Logo


CRICOS Code: 095297C


Through this Diploma, you will not only learn all there is to know about social media, you will build a social media marketing strategy and implementation plan which you can immediately apply to your career and/or business. This course has been designed to assist you to develop your knowledge, skills and expertise in each of these four focus areas. Everything a social media marketer does contributes to one or more of these focus areas. We have tailored each module in this course to give you the tools you need to master these focus areas and set you up for a successful and exciting career in social media marketing.

This course, composed of nationally accredited competencies, will equip you with the knowledge and skills required to perform a range of social media marketing tasks including:

  • Review and evaluate existing business marketing strategies and identify new social media marketing opportunities
  • Analyse and interpret an organisation’s vision, mission, values and objectives, and effectively apply this to the social media marketing strategy
  • Research global social media marketing case studies and emerging trends
  • Understand the benefits and evaluate a range of social media networks and platforms for utilisation by a business or organisation
  • Engage resources to develop effective social media marketing strategies and detailed implementation plans
  • Write and develop engaging content, for blog, email and social media publication, that is consistent with the organisation’s brand identity and objectives
  • Manage a team from development of a social media marketing strategy through to implementation and review
  • Manage a business’ social media, personal brand and email marketing presence effectively, to increase brand awareness and generate revenue
  • Use key performance indicators to monitor and improve social media marketing effectiveness, ensuring activity, budget, and schedule requirements are met
  • Record and present the results and key learnings of a social media marketing strategy to relevant business or organisational stakeholders

Entry Requirements

  • 18 years of age or older
  • Completed an overseas equivalent of Year 12
  • Must meet Student Visa Requirements
  • Proficient in English International Students require either an
    • IELTS level of 5.5 or
    • TOEFL 527 (paper based) or
    • Pearson Test of English Academic (PTE) 42.
  • Be able to read and comprehend course requirements.
  • Have an intermediate to advanced level of understanding of computers and the internet to assist with conducting research and complete assessments

  • 18 years of age or older
  • Satisfactorily completed Year 12 or equivalent
  • Or
  • Have evidence of completion of a Core Skills Profile for Adults (CSPA) at exit level 3 or above of the Australian Core Skills Framework (ACSF) in both literacy and numeracy examination
  • Be able to read and comprehend course requirements.
  • Have an intermediate  level of understanding of computers and the internet to assist with conducting research and completing assessments***

Delivery Mode

Full time institution based only

This course is offered:


Note: All students undertaking this qualification face-to-face will have access to AVLC’s online e-learning platform for the purposes of accessing and submitting assignments and assessments and accessing of course resources. Please refer to the additional requirements for outline learning stated at the end of this outline.


The duration for this qualification is 12 months.


Fees and charges vary between courses, please contact Australian Vocational Learning Centre directly you the current course fees.

Recognition of Prior Learning

Recognition of Prior Learning (RPL) and Credit Transfer – Students with prior learning and work experience can apply for Recognition of Prior Learning. Learners who have completed corresponding units of competency and/or units contained within the packaging rules can apply for Credit Transfer.

Assessment Methods

Assessment is progressive through the qualification with multiple assessment tasks to be completed for each unit of competency. Assessment tasks and methods will vary from unit to unit may include a combination of:

  • Role-plays
  • Written examinations
  • Written/Verbal questioning
  • Case studies
  • Practical Projects
  • Research Reports
  • Assignments used to assess required skills and knowledge

Assessment marking system:

  • Satisfactory (S) result: the student’s submitted work satisfies the learning requirements and all competency standards for the unit (in accordance with the National Register www.training.gov.au).
  • Not Yet Satisfactory (NYS) result: the student’s submitted work does not demonstrate their understanding of all competency standards in the unit. If a student receives a ‘not yet satisfactory’ outcome, he or she will receive written feedback from a trainer/assessor, clearly outlining where the gaps are. The student will then be required to rectify these gaps and re-submit their assessment for marking.

Once a student receives a satisfactory result for all required assessment tasks a competent (C) outcome will be awarded for the entire unit. The student must demonstrate their understanding of all competency standards in each unit before receiving a competent outcome.

Pathways for Students

Information will also be provided to students on further training options available to them to further enhance their skill set including articulation into Higher Education providers.

UniversityQualificationCredit Granted
Southern CrossAssociate Degree of Business8 units, of a total of 16
Bachelor of Business8 units of a total of 24
Bachelor of Business Administration8 units of a total of 24
Australian Institute of Higher EducationBachelor of Accounting6 units, equivalent to 6 months of university study, plus one additional subject
Bachelor of Business6 units, equivalent to 6 months of university study, plus one additional subject

Employment Opportunities

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification are:

  • Content Marketing Manager
  • Social Media Consultant
  • Social Media Manager
  • Social Media Strategist

Course  Structure

To successfully complete the 10118NAT Diploma of Social Media Marketing are required to complete five core units and three elective units of competency consisting of the units as listed below.

Unit CodeUnit Name
SMMBCM501APlan, implement and manage blog and content marketing
SMMSM502A Plan, implement and manage mainstream social media marketing strategies
SMMNSM503A Plan, implement and manage niche social media marketing strategies
SMMBPB504A Establish and build a strong personal brand in social media
SMMEMS505A Plan, implement and manage email marketing
BSBMKG502 Establish and adjust the marketing mix
BSBMKG507 Interpret market trends and developments
BSBPMG522Undertake project work

**Additional Requirements for Online Learning

Students electing to undertake training via AVLC’s online learning system will need to ensure that they meet the following minimum computer requirements to be able to access the system.

  • Microsoft Office 2013 or equivalent
  • ADSL Broadband or NBN Broadband internet connection
  • 2GB – 4GB of RAM
  • Adobe Reader XI or equivalent
  • Adobe Flash Player 10 or higher.
  • Access to printer and associated software
  • Access to scanner and associated software
  • Digital imaging software
  • File compression software
  • Access to Google Drive, Dropbox or similar

Windows users:

  • Microsoft Windows 8 or higher
  • 1 Ghz or faster processer (2GHz recommended)
  • Latest version of Google Chrome or Firefox or Internet Explorer/Microsoft Edge
  • Latest version of Skype

Mac OS users:

  • Mac OSX v10.6 or higher
  • 1 Ghz or faster processer (2GHz recommended)
  • Latest version of Google Chrome or Firefox or Safari
  • Latest version of Skype for Mac

Student will need access to:

  • A digital video recording device and/or a digital camera and associated software to save and upload video, image and audio files to Google Drive or similar. Many mobile phones and smart phones include this technology.
  • Software to view online videos and images. Software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc. are available as a free download from the internet.

***Skill Requirements:

To successfully complete this course online, learners will require intermediate computing skills. This includes:

  • Creating, saving and editing Microsoft Office Documents
  • Accessing and searching the internet
  • Downloading, uploading and saving documents from websites
  • Participating in online discussions
  • Equipment required: Learners must have access to a computer or smart device connected to the internet.
  • Case study organisation:
    Access to an organisation which the student can use as a case study for the assessments. This organisation can be the student’s own business, one in which they work for, volunteer for, or a hypothetical business made up for the purpose of the assessment.

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Australian Vocational Learning Centre (AVLC) was established in 2009. CEO and owner of AVLC, Neil Chapple, identified a niche in the Vocational Education and Training (VET) marketplace for a quality college that teaches recognised and current skills and knowledge while applying ethical business principles.



Level 2, 16-18 Wentworth St, Parramatta NSW 2150 Sydney, Australia


+61 2 9687 0620


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